What I Want From You Brands
My Thoughts on todays’ Millenial talk at Social Media Week:
I want a product not because of what it is, but because of the part that plays in the timeline of my life.
I will not relate to your brand if it tells your products’ story… I want your brand to help me tell my own story story to the world. In this case the product and the brand’s story lose importance over how that helps me represent myself to my world (social channels) giving your brand all my support and branding accross my own channels.
Influential brands don’t only influence us, they help us influence others by shapeing our story.
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